Purchase an email list from distributor method is not very effective. Web users are very quick to delete email they believe to be spam without even opening or reading it. Sometimes they also have spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.
The better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. You will get a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products. Then you can send emails or create e-newsletter for distribution to them. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your services or products. Your email content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating the service or product further.